2019
Co-Living Space - Selina
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A CoLiving space and program for digital nomads


As a Experience Designer and Researcher, I collaborated with Selina Camp, a co-living operator in Europe, to improve their CoLiving program in Morocco, specifically targeting digital nomads. The project was centered around creating a comfortable and productive workspace for digital nomads to work and travel in Morocco. My research focused on identifying the needs and pain points of this particular user group coming to Morocco, which enabled me to provide specific solutions that would attract them. I worked with architects to design the solutions and developed new concept ideas that catered to the specific target audience. Overall, my contribution as a Human Experience Designer and Researcher helped Selina Camp successfully expand into the Moroccan market and improve its CoLiving Digital nomads program.

Image of people at a desk with their computers

Challenge

The main challenge for Selina Camp was entering a new market in Morocco and targeting a new group of digital nomads who were unfamiliar with their

brand. As a result, Selina Camp required assistance in developing effective strategies to attract and engage this new user group in Morocco. A Human-centered approach to research and design was critical to understanding the specific needs and pain points of this target audience and developing solutions that would resonate with them.

Image of a man wearing a beanie from behind
Image of a man wearing a beanie from behind
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Image of hand drawn wireframes
Image of people working at their computers in an office

Solution

As a Human Experience Designer and Researcher, I helped Selina Camp to

come up with solutions to address their challenge. Here are the key steps I took to arrive at the solution.

  1. Research

I conducted research to identify the specific needs and pain points of digital nomads in Morocco. This research was critical to designing a solution that would cater to the needs of this particular user group.

  1. Collabortation

I collaborated with architects to design the camp, taking into account the research findings and the specific needs of the target audience.

  1. Concept Development

I developed new concept ideas that catered to the specific target audience, ensuring that the camp would meet their needs and expectations.

  1. Implementation

Finally, I ensured that the solution was implemented successfully, ensuring that the camp was attractive to the target audience and met their needs.

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