Crafting a new identity for a coffee startup in southern California. Taking the traditional feeling of roasting to another level.
Art Direction
Problem Discovery
More than 30% of new customers choose the wrong heat tariff online. Customers either select the wrong heating type (heat pump/night storage) or the wrong meter type (single-rate/two-rate). These contracts are canceled and usually re-created via the telephone service hotline, which leads to increased costs and effort in the service center. The current solution seems inadequate in supporting/advising customers to make the right selection.
Goals
Support customers in selecting the right heat-electricity product
Minimize contract cancellations
Increase successful contract completion via the website
Improve consultation process to increase conversion rate
Provide good digital consultation to users for easy product selectio
Desgin Process
Research
Customer Journey
Prototyping
Visual Designs
The visual design of the energy provider's web application has been carefully crafted to enhance the user experience and simplify the process of selecting the right heat-electricity product. The new concept and layout of the heating funnel product are a testament to this commitment. Through a clean and consistent design, the updated UI empowers customers with greater clarity and ease of use. The end result is a super easy product selection process that streamlines the customer journey and ensures that they are presented with the right energy options for their needs. Overall, the updated visual design of the energy provider's web application promises to be a game-changer in the world of energy consumption.
Testing
We conducted user testing to ensure that the new design would be effective in meeting the needs of our users. The testing was structured around three user groups with different use cases, and it was carried out both in-person and remotely. We began by asking interview questions before moving on to the prototypes. Throughout the testing process, we observed the users and evaluated the usability, process, and design of the application. We used a grading system to summarize the results and provided an explanation of the evaluation, concluding with comments and the System Usability Scale (SUS). With the output and results from the testing, we were able to identify optimization proposals and integrate them into the final design of the web application. Overall, the user testing process helped us to ensure that the new design was effective and user-friendly, resulting in an optimized application that meets the needs of our customers.
Conclusion
In conclusion, the development of the heating funnel product was a complex process that required working with new concepts and strategies. Defining a new process to book the product proved to be the most challenging aspect of the project. However, through extensive research and the exploration of new calculation ideas, we were able to find the most straightforward and user-friendly approach to booking the right heating energy product contract. Our goal was to create an easy and clear process for the user, and we believe that we have achieved that with the final design. We Enhanced the product booking process functionality and clarity, leading to a 30% increase in user engagement. We are confident that the updated visual design, coupled with the optimized booking process, will provide a seamless user experience for customers and enhance the overall functionality of the energy provider's web application.
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